With over 20 years of experience working in product development, contracting, operations, sales and marketing for some of Britain’s most successful tour operators and DMCs, Karin is a travel trade expert. Her career has given her valuable insight into the leisure industry from both the buyer and supplier side.

Karin helps tourism and hospitality businesses grow through business development, sales representation, and her extensive network of travel trade contacts. She also delivers training and mentoring for teams looking to understand the travel trade or build a strategy to engage with it more effectively.

She brings additional expertise in digital transformation - from digital marketing to becoming bookable online - and has a strong interest in responsible tourism, supporting businesses to be both inclusive and sustainable.

When she’s not delivering brilliant ideas, you’ll find Karin exploring Edinburgh with her camera in hand, capturing the beauty of the city she calls home.