With over 25 years of experience in Scottish hospitality and tourism, Louise is a true force in the industry. She specialises in business development for 4- and 5-star hotels, castles, and exclusive-use venues—bringing standout results across a broad range of markets including MICE, inbound leisure, golf tourism, corporate travel, and incentive business.

Louise has built an enviable network of DMCs, B2B and B2C buyers, and global operators. She’s a connector at heart—someone who knows how to open the right doors, nurture relationships, and bring business to the table. Clients trust her for her strategic thinking, honest approach, and deep understanding of what makes the market tick.

Always driven, always focused, Louise combines big-picture vision with a hands-on attitude. Whether she's working with a heritage castle or a luxury hotel brand, she brings energy, experience, and clarity to every project—and she’s just as passionate about her clients’ success as they are.