En Pointe Academy
Practical training and coaching that improves commercial performance.
Academy helps hospitality teams become stronger commercial performers through training, coaching, and facilitation that feels real, useful, and immediately actionable.
We focus on stronger sales performance, better communication, improved collaboration, more confident leadership, and practical follow-through.
What makes Academy different
This isn't training for the sake of training. It's hospitality-specific, commercially grounded development built around real-world application rather than generic theory.
The aim is behaviour change, not just attendance.
What Academy can include
Team training programmes
Leadership coaching
Open courses
Retainer training partnerships
Sales and negotiation training
Account management and stakeholder management
Reactive to proactive sales conversion training
Commercial confidence and senior stakeholder meeting skills
Strategic facilitation and action planning workshops
Examples of Academy work delivered
Programmes developed or shaped
Who it's for
Academy work has included account management training for a hospitality sales team of 15 people, difficult conversations training using practical role play, and site inspection and showround training for a catering company across three venues.
We've also delivered proactive selling training and 1:1 coaching for Murrayfield Experience, monthly commercial training for the centralised team at Crieff Hydro Family of Hotels, executive coaching support for The Royal Edinburgh Military Tattoo, strategic facilitation with Surgeons Quarter, and a priority-setting workshop for Women in Tourism.
The wider Academy offer also includes Sales Fundamentals, Negotiation Skills, Advanced Negotiation, Value Proposition Training, SWOT and commercial planning workshops, Solution Selling training, 1:1 sales coaching frameworks, leadership development for senior sales leaders, trusted advisor and consultative selling, business development training for hotels and venues, and commercial strategy to departmental action planning workshops.
Academy is relevant for hotel groups, independent hotels, conference venues, and hospitality organisations going through growth, change, or capability development.
Typical buyers include Sales Directors, General Managers, HR and Learning leaders, Commercial Directors, and people leading central commercial teams.
Need training or coaching that actually lands with the team?
Let's talk about what Academy could look like for your business.