En Pointe Activate
Flexible commercial support when growth matters and capacity is tight.
Activate gives hospitality businesses access to experienced commercial leadership and practical sales support without the cost, delay, or risk of permanent recruitment.
It's built for organisations that need immediate expertise, extra capacity, or sharper direction, whether that's for a fixed project, a period of change, or a gap in the team that needs filled properly.
What Activate covers
What Activate can help with
Interim sales leadership
Sales development projects
CRM and sales systems consulting
Commercial strategy and planning
Market development and account reactivation
Database cleansing and sales structure support
Pre-opening and launch support
Activate is especially relevant for independent hotels and resorts, hotel management companies, destination organisations, council-owned venues, cultural organisations, distilleries, estates, visitor attractions, and conference venues.
Typical buyers include General Managers, Commercial Directors, Directors of Sales, hotel owners, Chief Executives, and asset managers.
Who’s it for
Clients usually come into Activate because something important needs to move. Sales activity has gone reactive. There isn't enough senior commercial bandwidth in-house. A vacancy has opened up. A project needs pushing over the line. Or the business knows it needs better structure, but doesn't want to rush into the wrong hire.
Activate gives them experienced support that can step in quickly, make sense of the situation, and start creating traction.
Why clients use Activate
Immediate access to experienced hospitality sales professionals
Flexible support without recruitment risk
Deep sector knowledge and established market relationships
Structured reporting and accountability
Rapid mobilisation and practical delivery
What clients get
What this looks like in practice
This kind of support can range from interim sales leadership and market development work through to commercial planning, CRM improvement, sales structure reviews, and practical project delivery. It's about stepping into live commercial pressure and helping the business move forward properly.
Need experienced support without making a full-time hire?
Let's talk about whether Activate is the right fit.